In a recent statement from Thomas Mangas, CEO of Starwood Hotels & Resorts Worlldwide, corporate travelers are looking for at least some of the amenities of leisure travelers. A new player in the hospitality industry, Generator Hostels, is ramping up to bring business travelers what they want in design, affordability, and experience.
Since its inception in the mid-1990s, the company has always offered an array of in-house programming such as live concerts, DJ parties, art openings and fashion shows. However, over the last few years, a growing volume of trendy corporate consumer brands have been booking the properties for their own special events in an effort to align with Generator’s hip brand experience.
Generator has said it will be more aggressive in catering to the events crowd in 2016.
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